You don't luck into integrity. You work at it.

According to a poll conducted in 2011, Betty White is America’s most trusted celebrity. Perhaps this comes as no surprise: The beloved actress-comedienne has never let success go to her head. “You have to keep your feet on the ground and remember that this is what you’ve worked for all your life,” she wrote in her memoir. “You can’t get carried away with your image, because you know better than anyone else who the real person is.” White’s humility is the key to her demonstrable integrity, and in turn, her trustworthiness. But these aren't virtues we are born with. They reflect the person we decide to be, and resolve to work toward year after year.